Marketing Manager - Thailand Based

About the Role

We are seeking a proactive and experienced Marketing Manager to lead the planning and execution of strategic marketing initiatives. The ideal candidate will have a strong background in brand management, campaign planning, and digital marketing, along with a creative mindset and excellent project management skills. You will be responsible for increasing brand visibility, driving customer engagement, and supporting business growth through innovative and data-driven marketing strategies.

Responsibilities

• Develop marketing plans and brand strategies based on the company’s overall branding direction, including market promotions and offline activities.
• Plan and manage all wholesale and retail sales channels (e.g., in-person events, social media, digital marketing) to increase brand awareness and drive sales, and coordinate online exposure with channel marketing activities.
• Manage brand social media accounts (Facebook Fan Page / Instagram), including content creation and posting, to enhance brand image and engagement.
• Plan word-of-mouth marketing campaigns, including influencer/KOL collaborations to increase brand visibility.
• Manage the marketing budget and allocate resources across campaigns to meet sales growth targets.
• Execute online marketing campaigns aligned with sales strategies, including product launches, copywriting, and creation of promotional materials such as images, videos, selling points summaries, and training materials for sales channels.
• Monitor and analyze marketing campaign performance before and after launch to evaluate ROI.
• Implement marketing activities in line with global brand guidelines and build partnerships within the industry to support effective product launches in the Thailand market.
• Ensure all marketing materials and content meet company standards.
• Design and produce in-store displays, POSM (Point-of-Sale Materials), posters, and other visual merchandising tools needed for physical retail channels.
• Coordinate with brand headquarters through regular meetings to stay updated on product and marketing information, ensuring alignment with international markets.
• Other duties as assigned by the company.

Qualifications

• Minimum 3–5 years of experience in FMCG branding, marketing, or campaign planning.
• Flexible and adaptable personality with a strong sense of responsibility and willingness to take on diverse tasks.
• Excellent communication skills, positive and enthusiastic attitude, and strong execution ability.
• Strong cross-departmental coordination skills, creativity, ability to handle pressure, and crisis management capabilities.
• Experience in planning and designing product sales campaigns.
• Able to communicate and collaborate with international teams; eager to learn new things.
• Excellent English communication skills are required.