Brand Manager

Responsibilities

• Create a brand strategy and innovation to ensure the brand is recognizable and lead the public perception of the brand's right key vision messages.
• Develop and manage marketing campaigns to ensure consistent branding across advertising and campaigns (both offline and online portals).
• Identify brand positioning and create a strategic brand plan/brand building to reach business objectives.
• Lead new product development and product launches for both new and existing products.
• Initiate consumer penetration tactics and extend consumer market share.
• Keep up to date with consumer trends, market share, competitors, and research analysis from research agencies to enhance marketing strategy, NPD, and product details.
• Study consumer and market insight to optimize product and marketing plans.
• Analyse the success of marketing campaigns and prepare monthly, quarterly, and yearly reports.
• Responsible for P&L profitability and optimizing marketing budget spending effectively.
• Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
• Initiate new marketing concepts, trade plans, price parameters, on-site surveys, and other ad-hoc tasks as assigned.
• Work across multiple departments (such as stakeholders, product line team, R&D, etc.).

Qualifications

• Bachelor’s degree in marketing, public communication, or higher which is related to the job fields.
• Minimum proven 3 years’ experience in marketing or related field (IMC, Brand Management, Product Management, Marketing Manager, etc.).
• Having a background in the FMCG industry is preferable.
• Solid understanding of key drivers of brand/product management, P&L, and marketing plan.
• Strong interpersonal skills, stakeholder management, and problem-solving skills.
• Good presentation skills.
• Able to multitask and prioritize.

Additional Information

In case of interested, please do not hesitate to apply through this portal or for further information please contact