Regional Communication and Digital Marketing Specialist

About the Role

The role is responsible for shaping and executing the communication and digital marketing strategy across Southeast Asia, ensuring strong brand visibility, consistent messaging, and an enhanced customer experience across all markets. The incumbent will work closely with regional and local teams to drive impactful campaigns, strengthen digital presence, and support business growth across key segments.

Responsibilities

• Define and drive the SEA communication strategy across countries in alignment with regional and global objectives.
• Collaborate with SEA Marketing Managers, local Marketing teams, APMEASA Marketing, and Group Communication teams to establish clear and consistent messaging and align annual communication plans by country.
• Develop and implement a regional communication action plan to support strategic business ambitions and ensure all outputs comply with Group Brand guidelines.
• Monitor, consolidate, and report on communication activities across SEA to ensure alignment with plans and objectives.
• Lead development and execution of regional digital strategies for websites, social media, e-catalogues and partner platforms; act as key interface between SEA countries and the APMEASA Digital team.
• Drive continuous improvement in digital platforms with focus on performance, user experience and operational efficiency, and analyze digital performance metrics (including SEO and content optimization) to generate actionable insights.
• Design and implement communication tools and content strategies to support regional priorities and market-specific needs across verticals such as Retail, Hospitality, Data Centers, Smart Home and Wiring Devices.
• Support execution of marketing assets and activities including exhibition booths, brochures and internal/external events.
• Identify and promote scalable digital initiatives for deployment across SEA subsidiaries and support local implementation of Group-level digital communication initiatives.
• Foster cross-country collaboration and knowledge-sharing, encouraging best practice sharing to drive consistency, innovation and efficiency.

Qualifications

• Bachelor’s Degree in Communications, Marketing, or a related discipline.
• At least 2 years of hands-on experience managing end-to-end digital marketing portfolios, including strategy development and execution.
• Strong knowledge and practical experience in integrated communications, including digital marketing, social media management, SEO, and analytics tools (e.g., Google Analytics).
• Proven experience in event planning, organization, and execution.
• Proficient in general software applications and web-based platforms; proficient in Microsoft Office Suite (Excel, PowerPoint, etc.).
• Hands-on experience with design tools such as Adobe InDesign or Illustrator is an advantage.
• Excellent communication skills in English (written and spoken); strong project management, stakeholder management and interpersonal skills; highly self-motivated, detail-oriented and results-driven.
• Willingness and ability to travel across Southeast Asia as required.