E-Commerce Executive (Thailand Based)

About the Role

We are looking for a driven and hands-on E-Commerce Executive to manage and grow our online business across platforms such as Shopee, Lazada, TikTok Shop, and the brand’s Shopify store. This role bridges strategy and execution and is responsible for day-to-day e-commerce operations, paid digital marketing, and campaign performance optimization. You will work closely with internal teams and external platform partners to drive traffic, improve conversion, and deliver sustainable sales growth.

Responsibilities

• Manage daily operations for the brand’s online stores across Lazada, Shopee, TikTok Shop and the brand’s Shopify site.
• Implement strategies and plans to drive traffic and increase conversion on the Shopify store.
• Develop and execute paid social media ads strategy to drive traffic and conversion (FB Ads, TikTok Ads).
• Drive traffic and conversion via content marketing, social media and SEO/SEM.
• Maintain strong collaborative relationships with platform partners to leverage promotion tools and campaigns.
• Plan and execute tactical e-commerce campaigns across the consumer journey.
• Define and develop KPI framework to measure and track performance and ensure growth effectiveness.
• Evaluate campaign and spend effectiveness to ensure positive ROI and recommend data-driven learnings.
• Responsible for budgetary compliance and coordination with supply chain, finance, order fulfilment, and creative teams.
• Perform any other tasks assigned by management.

Qualifications

• Bachelor’s degree in Marketing, Business, E-Commerce, or related field.
• 4–6 years of relevant experience in e-commerce operations and digital marketing, preferably within FMCG, retail, or consumer brands.
• Hands-on experience managing Shopee, Lazada, TikTok Shop and/or Shopify.
• Solid knowledge of paid media (FB Ads, TikTok Ads, Google Ads) and performance channels (SEO/SEM).
• Data-driven with proven ability to track KPIs, analyze ROI, and turn insights into actions.
• Excellent coordination skills to work with cross-functional teams (supply chain, finance, fulfilment, creative).
• Strong communication and stakeholder management skills, including collaboration with platform partners.
• Proactive, results-oriented, with strong project management skills and attention to detail.

Added Advantage

• Hands-on knowledge of Shopify backend and plugins.
• Familiarity with consumer journey design and CRM tools.
• Fluency in English and Thai.

Additional Information

• Salary range: THB 30,000 - THB 40,000.
• Location: Thailand (onsite).
• Employment type: Full-time. Level: Executive to Junior Role.