On-Premises Activator (Aperol)

About the Company

We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client’s in-house talent acquisition teams.

Our client is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands. Founded in 1860, it is the sixth-largest player worldwide in the premium spirits industry, trading in over 190 nations, owning 22 plants worldwide, and employing approximately 4,000 people.

Responsibilities

• Outlet recruitment according to the Aperol On-premise channel plan.
• CCM “Perfect Store” co-creation & execution within the relevant On-Premise perimeter (from visibility to consumer’s and Trade activation).
• Maximize the pre-during and post On Premise consumer journey.
• Guide and identify the right typology of POS/demand space for the brands and identify the most influential outlets and venues for partnerships and brand-building activities.
• Coordinate with POS suppliers appointed by CCM for implementation and execution of marketing activities.
• Contribute to the delivery of On-Premise commercial objectives.
• Deliver training sessions for Trade and Consumers at new and existing venues.
• Act as the face of the brand, representing brand values and lifestyle across all customer touchpoints.
• Host On-premise Aperol activations and events to increase brand awareness and consumer engagement.
• Monitor and report on compliance with agreed promotional programs and pricing guidelines.
• Track spending and ROI and submit weekly, monthly, and quarterly reports according to provided KPIs.
• Conduct systematic venue audits to confirm visibility, product availability, brand standards, opportunities & challenges.
• Provide market insights and recommendations to the broader Team and work closely with distributors, agencies, and the wider APMs Team to maximize brand impact.

Qualifications

• Proven sales or CCM experience in the beverages industry and/or hospitality.
• Willingness to travel frequently within the country.
• Ability to work independently and manage priorities across the market.
• Passion for the spirits industry and brand advocacy.
• Strong relationship-building and influencing skills.
• Excellent communication and presentation abilities in English.
• Self-motivated, target-driven, and able to thrive in a fast-paced environment.
• Strong team player, adaptable to diverse cultures.