Senior Channel Development Manager - GT

About the Role

Location: Bangkok
Company: Nestlé
Department: Commercial Development Team
Full-time
At least 7-10 years’ experience in FMCG Trade Marketing/Channel Development role, especially in General Trade channel

Responsibilities

• Develop channel vision and strategy in short term and long term plan in a collaboration with cross functional team e.g. Category team, Sales team.
• Define and execute One Nestlé Corporate multi-category channel strategies based on shopper insights and customer requirements, aligned with category development initiatives.
• Identify and prioritize channel opportunities in line with category priorities.
• Accountable and Responsible for ensuring Sales team understanding on channel strategies and priorities.
• Work cross-functionally to develop channel initiatives that meet shopper, customer, and Nestlé needs; support key commercial propositions in customer JBPs.
• Drive Integrated Commercial Planning (ICP) by identifying key opportunities, incorporating shopper behavior, promotional learnings, competitor analysis, and best practices; develop a commercial activity calendar.
• Develop assortment strategy to drive availability and distribution within priority categories.
• Accountable for monthly activity prioritization in a channel to maximize sales capacity in execution.
• Lead and coach direct reports; ensure development plans are completed on time and recommend talent for succession planning.
• Manage sales projections and ensure budget efficiency on trade investments.
• Responsible for ensuring adherence to all company principles and policies.
• Ensure compliance of team’s activities with the WHO Code, local code and the Nestlé Instructions.

Qualifications

• Bachelor’s degree in Business Administration, Economics, or other related fields.
• Minimum 7-10 years of experience in Trade Marketing, Category Development, or Channel Development.
• Demonstrable record of success in a customer facing role.
• Understands customers and the selling process.
• Strong knowledge in Traditional Trade Sales Channel is a must.
• Highly proficient in MS Excel; have strong passion in numbers and data.
• Very good commercial mindset. Able to find the linkage between data and profitable business results.