Finance Lead

About the Company

GoWabi is Thailand’s leading online platform for wellness and beauty services, connecting customers with beauty, spa, salon, fitness, healthcare, and wellness providers through our online marketplace and merchant technology solutions.

About the Role

We are looking for a hands-on Finance Manager / Finance Lead to take ownership of financial reporting, accounting, treasury, tax compliance, AP/AR, internal controls, and finance process improvement. You will work closely with the CEO and leadership team to provide accurate reporting, business insights, cash flow visibility, cost control, and stronger finance processes. You will also be expected to use AI tools and simple automation to improve finance workflows.

Responsibilities

• Manage and review bookkeeping in the accounting system and ensure accurate and timely monthly, quarterly, and yearly closing.
• Prepare management reports, financial statements, and investor reporting packs; translate financial results into clear business insights for management.
• Manage the yearly audit process with external auditors, including Big 4 auditors.
• Work with the CEO and leadership team to prepare budgets, forecasts, and financial plans; support department heads in budget planning, cost control, and performance tracking.
• Build financial models to project revenue, cost, cash flow, and profitability; analyze company performance and identify key business drivers, risks, opportunities, and cost-saving areas.
• Manage and monitor AR and AP processes; ensure timely and accurate payments to merchants, vendors, partners, and other stakeholders; monitor collections, outstanding balances, aging reports, and payment cycles.
• Monitor company cash flow, cash position, and working capital; improve credit terms, cash flow timing, and payment processes where possible.
• Ensure tax filings, VAT, withholding tax, and other compliance requirements are completed accurately and on time; coordinate with external accountants, auditors, tax advisors, and government agencies.
• Identify manual finance tasks that can be improved through AI tools, templates, or simple automation; use AI tools to improve reporting speed, data analysis, reconciliation checks, document review, and workflow efficiency; build reports, trackers, templates, and SOPs.
• Manage and mentor a small finance team; set clear expectations, deadlines, and quality standards; review team output and ensure accuracy before reporting to management.

Qualifications

• Bachelor’s degree in Accounting, Finance, Business, or a related field.
• Minimum 5 years of experience in finance, accounting, FP&A, or related roles; experience in a startup, tech company, marketplace, e-commerce, or SaaS preferred.
• Strong understanding of accounting, financial reporting, tax, cash flow, and internal controls.
• Experience preparing management reports, budgets, forecasts, and financial analysis.
• Strong Excel or Google Sheets skills; comfortable using accounting systems, AI tools, and simple automation tools to improve reporting and reduce manual work.
• Good command of English, both written and spoken.

Skills

• Hands-on and willing to go into the details; strong analytical and problem-solving skills; able to turn numbers into clear business insights; proactive, structured, and reliable with strong attention to detail.

Benefits

• Work closely with the leadership team and directly impact company performance during an important growth stage.
• Own and improve the finance function, systems, reporting, automation, and financial discipline.
• Be part of a fast-moving startup environment where your work affects real business decisions.

Additional Information

If you are a hands-on finance professional who enjoys building better systems, improving processes, using data to support business decisions, and working in a fast-paced startup environment, we would love to meet you.