Executive-Marketing, Communication

Overview

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. Our number of restaurants exceeding 1,600 in 21 countries. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture. Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you.

Job Purpose

Responsible for developing brand communication and execution, which will lead to fulfillment of planned sales and dockets.

Responsibilities

• Work closely with marketing team and agency partners to develop an integrated marketing communications strategy and plan to support BC calendar.
• Develop agency briefs and ensure execution of BC, KVs, and other relevant brand materials.
• Work closely with media agency in order to ensure media effectiveness and deliver all media KPI.
• Closely monitor competitive movement in terms of brand communications and regularly review BC communication strategy and plan to ensure competitiveness in marketplace.
• Be the guardian of the brand style guide and work with marketing/agency team to ensure that communications are consistent across all channels.
• Ensure proper allocation of marketing funds to deliver the best ROI on marketing objectives.
• Maintain a good working relationship with all cross functional dept and external agencies, ensuring proper implementation of marketing plans.
• Responsible to manage and suggest the right influencers and KOLs to BC.
• Develop and responsible for all digital contents in all BC social media, both paid and organic contents.

Qualifications

• A bachelor's degree in marketing or any related fields.
• At least 1-2 years of experience in marketing communication.
• Strong creativity, high complexity, and forward-thinking.
• Strong drive for results.
• Demonstrates a strong Passion for Growth by actively seeking learning opportunities, embracing challenges, and driving both personal and organizational development.
• Proficiency in English.