Senior Brand Manager

About the Company

With 19,000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world.

What truly sets us apart is how we work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. We're curious and ready for what's next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

About the Role

This role will co-lead the business for Cornetto brand in Asia with an aggressive agenda for growth. It will be responsible to co-lead developing the brand growth strategy through portfolio renovation, innovation and communication assets development. We need a passionate brand innovator with a hunger for growth mindset and has humility to lead cross-function to achieve communal goals. Success in this role defined by crafting and launching breakthrough innovation with unmissable mix while aligning closely with local markets.

Responsibilities

• In-depth understanding of the Asia market or a certain region market dynamics, competition, consumer behaviour, and exciting trends.
• Lead regional innovation projects with cross-functional team R&D, Packaging, Supply chain, Engineering, CMI to achieve communal project goal OTIF.
• Develop a full innovation marketing mixes, proposition product, pack, price and communication mix and trade story.
• Lead the mix validation and test in relevant markets.
• Create brand communication strategy including campaign idea, master assets, social first strategy.
• Passionate storytelling through creating compelling business proposals & idea pitching for stakeholders.
• Works closely with local market teams in the development of innovation mix and campaign launches.
• Founder mindset through full owning and manage project investment, budget planning and monitoring.

Qualifications

• 4-7 years' experience in Brand Marketing & Innovation.
• Growth mindset driven by healthy curiosity and humility to learn.
• Trends frontliner, passionate consumer listener and eager to be an innovator/pioneer.
• Team player and collaborator, Team success oriented.
• Assertive, Agile, and resilience, be able to work under volatile & uncertainty.
• Comfortable to work with technical cross function i.e R&D and Engineering team.
• Experience in multiple project management & networks.
• Strong brand mix development including campaign assets development.
• Having exposure on regional global role and Food / RTD/ snacking/ Ice Cream background is an advantage.
• Proficient in English.

Benefits

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities