Associate Director - Flights Marketing (Bangkok-based, relocation provided)

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you're ready to begin your best journey and help build travel for the world, join us.

About the Role

The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology.

Responsibilities

• Co-own the flights PnL with Product counterparts
• Define the overall Marketing Strategy for Flights Vertical
• Execute the strategy: spearhead the development, execution, and optimization for growing Agoda's Flights business on different channels (e.g., CRM, Paid Performance marketing, pricing)
• Guide, coach and manage a team
• Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
• Partner closely with various business functions, especially Marketing Accommodation, Flights product and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau
• Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement
• Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
• Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding new team members

Qualifications

• 10+ years in marketing analytics position or otherwise in projects involving big data - preferably in the tech, e-commerce, or digital marketing industry
• Experience in articulating strategic issues and negotiating with C-level executives
• Bachelor's degree in computer science/Statistics/Math or Engineering or Economics and Finance
• Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations using SQL
• Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations
• Ability to effectively communicate, influence and persuade with different levels of stakeholders (especially Senior Management) with proven strong commercial acumen
• People management experience: including hiring, coaching, and developing team members
• A proactive, entrepreneurial mindset with a strong sense of ownership and a get-thing-done attitude

Additional Information

• Experience in digital or social media marketing
• Experience in the online travel or e-commerce industry
• Experience in flights industry
• Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis