Senior Graphic Designer

About the Role

We are seeking a Senior Graphic Designer / Creative Lead with 12+ years of experience to join the Branding Strategy & Marketing team at Asset World Corp. This onsite, full-time role involves translating strategic marketing direction into compelling visual storytelling across digital and physical platforms, and leading a creative team to elevate brand identity and drive campaign performance.

Responsibilities

• Develop key visuals and creative concepts for integrated marketing campaigns.
• Create marketing assets that enhance engagement and drive traffic across channels.
• Ensure strong and consistent brand identity across all properties and campaigns.
• Support launch, renovation, and rebranding campaigns and oversee creative quality to align with brand guidelines and business objectives.
• Translate brand strategy into compelling visual storytelling across platforms and maintain/evolve consistent brand identity across the portfolio.
• Collaborate closely with strategy, marketing, media teams and external agencies.
• Lead and manage a creative team; define creative direction, mentor junior and mid-level designers, manage workflows and ensure timely delivery under tight deadlines.
• Coordinate with cross-functional stakeholders and external partners and raise creative standards across all outputs.

Qualifications

• 12+ years of experience in graphic design, branding, or creative leadership roles.
• Proven experience delivering campaigns that drive engagement, traffic, or commercial impact (preferred).
• Experience in marketing partnerships or co-branding initiatives (preferred).
• Strong portfolio demonstrating branding, campaign design, and integrated marketing work.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).

Core Competencies

• Brand communication & visual strategy and creative thinking & storytelling.
• Understanding of digital marketing and ability to drive integrated campaign execution.
• Leadership, team development, cross-functional collaboration, and strong stakeholder management under pressure.