ABM & Lead Gen Manager (Bangkok-based, relocation provided)

About the role

A build role that owns the entire acquisition funnel for the named universe - from top-of-funnel demand generation to the deepest 1:1 account plays - weighted toward ABM depth. You run one tiered account-based motion: 1:1 & 1:few (ABM) where the value is, and a capped 1:many (Lead Gen) engine over the tail of the same named list. The art of the role is allocating finite team capacity across tiers - protecting 1:1 depth (the deep committee deals fund the whole program) while running an efficient 1:many engine. Player-coach: with a two-person team you personally carry the top 3–5 marquee accounts. Expect roughly 60% leadership / 40% own book; the discipline is protecting the leadership half when your own accounts heat up.

What you will do

• Own the target universe and the full funnel: tier the named list with BD; decide 1:1, 1:few, or 1:many treatment; set goals, capacity allocation across tiers (~70% toward ABM), and operating rhythm.
• Run a capped 1:many Lead Gen engine over the tail - templated, archetype-segmented campaigns built with the shared Marketing Ops Specialist, routed cleanly to BD - deliberately bounded so it cannot crowd out the deep work.
• Carry the marquee accounts yourself (player-coach); co-own named accounts with BD; guide committee mapping; own the multi-product narrative and land-and-expand path.
• Direct bespoke content and exec engagement; build the playbook; define and own account-level and funnel measurement with MarOps/RevOps; lead and grow the team; sell the program internally.

What you will need (required)

• 6+ years in B2B marketing and/or sales, with 3+ years in ABM or named-account field marketing.
• Full-funnel range - you can run both deep 1:1 ABM and scaled 1:many demand generation against a named list, with the judgment to allocate finite capacity (purely high-volume demand gen with no account depth is not the profile).
• Player-coach appetite; demonstrated BD partnership; buying-committee fluency; multi-product selling; account + funnel measurement literacy; CRM/MAP fluency; people leadership; comfort building from scratch.

Nice to have

• Travel/fintech/loyalty/marketplace or partnership-led experience; ABM-platform exposure; self-serve funnels; ITSMA/ABM certification; new-function or post-merger experience.