Associate Manager - Communication Planning and Strategy

About the Role

Assistant Manager, Communication Planning is the creative engine behind our Live Streaming success. Your mission is to design tactical communication plans and innovative content mechanics that turn viewers into buyers. You will drive Sustainable Growth by balancing high-energy creativity with a sharp focus on Profitability and GMV improvement across all live platforms.

Responsibilities

• Lead end-to-end communication planning for Live Streaming (TikTok, Shopee, Lazada), focusing on high-conversion scripts, flows, and tactical hooks.
• Develop and pilot new creative tactics and interactive mechanics to drive immediate GMV improvement and engagement.
• Tailor communication plans for each brand partner to ensure their unique value proposition drives sustainable sales growth.
• Oversee the live streaming calendar and coordinate with KOLs, production, and brand teams to ensure all plans are delivered on time with zero missed deadlines.
• Evaluate live stream data and identify key drivers for revenue and areas for profitability optimization.
• Take full accountability for campaign outcomes, ensuring all tactical communication leads to measurable business growth and "WOW" service standards.

Qualifications

• Minimum 5 years of experience in Communication Planning, Content Strategy, or Live Stream Management.
• At least 2 years hands-on experience with TikTok or Ecommerce platforms (Shopee, Lazada), focused on Live Streaming and tactical campaign management.
• Proven track record of creating content or live mechanics that drive immediate commercial results.
• Deep knowledge of TikTok/Marketplace ecosystems, algorithm trends, and audience behaviors.
• Strong ability to turn live stream data/metrics into actionable strategy pivots to ensure profitability.
• Excellent presentation and storytelling skills in both Thai and English.
• Self-starter who thrives in a fast-paced environment and takes 100% ownership of project success.