Go-to-Market & E-Commerce Operations (6-Month Contract)

About the Role

Coway Thailand is hiring a high-impact, project-based marketer to lead end-to-end go-to-market execution for new product launches across digital, retail, and eCommerce channels within a defined 6-month mission.

Responsibilities

• End-to-end GTM execution across omnichannel (digital, retail, marketplaces)
• Campaign readiness, launch excellence, and cross-functional alignment
• Manage marketplace performance (Shopee, Lazada, TikTok Shop) in partnership with agencies
• Funnel optimization and weekly performance tracking (CVR, ROAS, CTR)
• Rapid identification of gaps and execution of data-driven improvements

Qualifications

• Minimum 3 years of experience in Go-to-Market, eCommerce, or Performance Marketing
• Strong hands-on experience with marketplace platforms
• Highly analytical with a sharp commercial mindset
• Proven ability to lead under tight timelines and manage multiple stakeholders
• Able to communicate in English at a working proficiency level
• Thai nationality only

Benefits

• Defined 6-month mission with clear ownership and visible business impact
• Opportunity to lead high-stakes product launches in a fast-paced environment
• Ideal for professionals who seek challenge, intensity, and meaningful outcomes