Senior Business Development Executive

About the Role

Conduct research, analysis, and studies to support the development of product and packaging concepts under the supervision of the direct manager. The objective is to identify and develop new products that effectively meet the genuine needs of customers and the market, while aligning with the organization's policies, strategic direction, and business plans.

Responsibilities

• Conduct market research and analyze market conditions, competitors, and product trends in domestic and international markets to support product development for target customers.
• Support preparation and presentation of concepts for new product and/or new business development, including compiling and analyzing product specifications, market analysis, SWOT, competitive analysis, sales channel analysis, production analysis, and cost/profitability assessments for management decision-making.
• Support and coordinate new product development projects by planning project timelines and action plans from concept initiation through market launch; monitor and analyze product performance against sales targets and identify opportunities for future development.
• Coordinate with internal departments and external parties to ensure product and packaging development align with approved concepts and specifications.
• Support development of products and business initiatives that create value for the organization, drive sales objectives, and strengthen the company's leadership in innovation and creativity.
• Perform other duties and responsibilities as assigned by the supervisor.

Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, Product Development, or a related field.
• At least 2 years of experience in a related field.
• Knowledge of marketing principles and practices; knowledge of market research and product development is an advantage.
• Proficiency in English communication.
• Computer literacy and proficiency in Microsoft Office applications.
• Strong coordination, communication, and interpersonal skills; presentation and public speaking skills.