Marketing Communications Manager

Responsibilities

• Develop and implement marketing communication strategies aligned with business objectives and brand direction.
• Lead integrated marketing campaigns across digital, social media, advertising, PR, events, and in-store channels.
• Ensure consistency of brand identity and messaging across all customer touchpoints.
• Oversee the creation of marketing content, including website content, social media, newsletters, media releases, and promotional materials.
• Manage media relations, PR activities, and external communication opportunities.
• Analyze campaign performance, customer insights, and market trends to optimize marketing effectiveness.
• Manage marketing budgets and ensure efficient allocation of resources to maximize ROI.
• Collaborate closely with Operations, Leasing, Sales, and other internal stakeholders to support business initiatives.
• Lead, coach, and develop the marketing communications team to achieve departmental goals.
• Manage relationships with external agencies, media partners, and vendors.

Qualifications

• Requires a direct background in the retail business only.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master’s preferred).
• Proven experience 7+ years in marketing, communications, or related roles, preferably in a managerial capacity.
• Strong understanding of branding, digital marketing, and content strategies.
• Exceptional communication, presentation, and interpersonal skills.
• Creative thinker with excellent problem-solving and decision-making abilities.
• Proficient in marketing tools, analytics platforms, and CRM systems.
• Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously.

Additional Information

Work Location: The Mall Ramkhamhaeng