Retail Media & Social Commerce

About the Role

Location: Head Office
Company: Nestlé
Business Unit/Division: eBusiness
Full-time, onsite
Minimum 3 years' experience in digital marketing ideally on search or 3 years in eCommerce for FMCG business.

Responsibilities

• Manage campaign deliverables with quality in accordance with eCommerce strategy & activation calendar across eRetailers, ensuring alignment with sales plans & brand priorities.
• Work closely with agency partners, key accounts, creative designers & marketing teams to ensure campaigns are activated in sync and on plan.
• Drive eContent building blocks adoption to improve eContent quality & SEO performance on eRetailers by coordinating with brands, key accounts and agencies to optimize product images, titles and descriptions.
• Drive strategic shoppertainment experiences (livestreaming, gamification) to build customer engagement and increase returning visitors to official stores.
• Own & manage lower-funnel media and marketing activities to accelerate sales for emerging businesses (C&M, Quick Commerce, International Assortment, TikTok Shop).
• Lead joint business planning (JBP) with customers including Shopee, Lazada and TikTok to negotiate trade term deals with integrated media strategy.
• Manage agency resources and drive accountability for high-quality delivery.

Qualifications

• Minimum 3 years' experience in digital marketing (preferably search) or 3 years in eCommerce within FMCG.
• Strong project management and coordination skills, able to navigate a matrix environment.
• Strong commercial understanding of retailer media, social media and Google advertising.
• Creative mindset to design shopper activations and digital assets for campaign communication.
• Proven ability to work with agencies and drive accountability and high-quality execution.
• Sound analytical skills and keen interest in the Digital & eCommerce landscape to enhance online shopper experiences.
• Good team-working skills with the ability to collaborate and prioritise business goals; drive for continuous improvement and people management capability.