Category Lead (FMCG)

About the Role

As CREA's Category Lead, you're the pivotal link between our brands and internal teams, overseeing a seamless e-commerce journey. You'll collaborate with various departments to boost customer experience and drive brand growth.

The ideal candidate is more than just a quick learner and a problem solver. You need the ability to work cross-functionally, balancing financial acumen with interpersonal skills, all while prioritizing the brand's objectives.

Responsibilities

• Growing brand portfolio through joint business planning:
  • Preparing joint business plan and driving weekly/monthly/quarterly reviews of performance against targets
  • Advising your brands on go to market strategy for new product ranges
  • Planning promotional campaigns and coordinating execution with Onsite Manager
  • Planning brand marketing engagement including onsite brand visibility, online marketing strategy and co-marketing efforts on social media and offline
• Growing company portfolio:
  • Prospect and pitch new business opportunities
  • Conduct opportunity assessment and connect with connections to bring new potential brands into company portfolios
• Managing daily engagement with large brand accounts:
  • Managing price competitiveness, assortment, and stock availability
  • Working with cross-functional teams to resolve any issues impacting brand performance on all platforms (operations, fulfilment services, marketing, finance etc.)
  • Conducting regular analysis on sales, traffic, conversion, and customer funnel.
  • Driving and sharing insight to guide promotional and marketing input
  • Day-to-day operations on executing graphic briefs, store set ups, cutting & uploading banners, and campaign submissions to platform
  • Discussions and execution with platform on campaigns and well as visibility management and submissions

Requirements

• Industry Expertise: 4 years of professional experience in ecommerce enablers, internet startups, or renowned international brands in FMCG is highly desirable.
• Familiarity with platforms such as Lazada, Shopee, or TikTok.
• Bachelor’s degree in economics, Engineering, Business Administration, or related fields is required.
• Proficiency in Excel and PowerPoint is a must, along with the ability to swiftly use our software and tools.
• Exceptional client-facing aptitude paired with strong communication skills in both English (fluent) and Thai.
• Ability to thrive in both individual and collaborative settings, with a willingness to take hands-on action.
• Negotiation and brand management skills, underpinned by a commitment to achieving growth for brand partners.
• Demonstrable capabilities in leading projects, devising account plans, and providing mentorship to team specialists.

What We Offer

• Career development opportunities within a leading eCommerce company.
• Benefits package including Health, Life, Dental insurance, and annual Health Check-Up.
• One day a week Work-from-Home (WFH).
• 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments.

Office Location

APAC Tower, Ekkamai BTS Station