Head of Growth

About the Role

We are seeking an experienced Head of Growth with 6-8 years of experience in SaaS to own and drive Zaapi's entire marketing engine. This is a hands-on leadership role: you will be in the weeds optimizing campaigns, reviewing content performance, and steering strategy, not just delegating. The role spans three pillars: hands-on performance marketing (~50%), content strategy and optimization (~30%), and partnerships, events, and community building (~20%). You will manage a small team today with the mandate to build it out and lead it as we scale. This position reports directly to the COO with a direct line to the CEO.

Responsibilities

• Performance Marketing (50%): own paid acquisition across Google, Meta and other channels; manage budgets; optimize campaigns hands-on; run A/B tests; drive down CAC while scaling spend; work in ad accounts daily.
• Content Strategy & Optimization (30%): oversee content production (blog, social, video, landing pages); review content performance data; refresh underperforming assets; ensure content drives pipeline.
• Partnerships, Events & Community (20%): build and manage partnerships with complementary platforms, agencies, and influencers; plan and execute events (webinars, meetups, conferences); grow community presence across target markets.
• Team Management: manage the current marketing team and expand headcount as needed; hiring, coaching, and performance management.
• Cross-Functional Collaboration: work closely with design, product, agencies, and freelancers to execute campaigns and projects.
• Strategy & Reporting: shape and own overall marketing strategy; produce regular performance reports; forecast pipeline contribution; present insights and recommendations to leadership.

Qualifications

• Bachelor's degree.
• 6-8 years of relevant experience in SaaS marketing or growth.
• Strong hands-on background in paid marketing; Google Ads and Meta Ads is a must.
• Proven experience managing and hiring marketing teams.
• Exposure to and understanding of key growth channels (paid ads, content, outbound, partnerships).
• Professional-level English proficiency.

Preferred Qualifications

• Experience marketing B2B SaaS products to SMEs.
• Familiarity with SEA markets (Thailand, Singapore, Malaysia, Philippines).
• Experience with marketing analytics tools (Google Analytics, Mixpanel, or similar).
• Track record of scaling paid acquisition while maintaining efficient CAC.
• Previous experience in a startup environment.
• Thai language proficiency is a plus but not required.

Benefits

• Health insurance.
• Flexible benefit.
• 14 days of annual leave.

Additional Information

• Location: Bangkok (Thong Lo) or Singapore (hybrid work arrangement).
• Visa sponsorship available.

About Us

Zaapi (https://www.zaapi.com) is the AI Customer Experience (CX) platform designed for the modern era of commerce. Backed by Global Founders Capital, Flash Ventures, Partech, Flourish Ventures, Tekton Ventures, 1982 Ventures, Iterative VC, Kaya Founders and other leading global investors.