Sales Manager (Instruments)

Responsibilities

• Product & Segment Strategy: Manage product portfolios across industries and applications; develop and execute segment strategies aligned with regional and group objectives; identify growth industries and strategic focus areas; support lifecycle management including product positioning, differentiation and phase-out planning.
• Market Analysis & Business Planning: Analyse market potential, customer demand and industry trends; forecast market size, sales opportunities and revenue potential; develop plans for new product introductions and market entry; monitor competitor activities, pricing and technological trends.
• Technical Leadership & Product Expertise: Act as internal lead for product and application knowledge; provide technical support during projects, tenders and customer engagements; conduct internal product training and application workshops; support problem-solving for complex applications and non-standard requirements.
• Customer Development & Acquisition: Identify and develop new customers; expand business within existing accounts through cross-selling; focus on designated regions and industries; engage EPCs, OEMs, end users, consultancies and system integrators.
• Pre-Sales & After-Sales Support: Provide pre-sales technical advice and solution recommendations; support quotation preparation, technical clarifications and project documentation; assist with after-sales technical support and troubleshooting.
• Customer Relationship Management: Develop and maintain long-term relationships; understand customer requirements, budgets and timelines; act as trusted technical and commercial advisor; manage customer expectations balancing commercial and technical feasibility.
• Sales Performance & Target Achievement: Achieve assigned personal and group annual sales targets; track sales performance, forecasts and pipeline; support strategic initiatives for sustainable revenue growth.
• Team Collaboration & Communication: Liaise with sales team and collaborate with engineering, operations and product management; support cross-functional coordination for projects and tenders; promote teamwork and effective internal communication.
• Ad-Hoc & Management-Assigned Duties: Perform tasks or projects assigned by direct superior; support company initiatives and remain flexible to evolving business needs.

Qualifications

• Bachelor's degree in Engineering (Instrumentation, Mechanical, Electrical, Industrial or related fields).
• At least 10 years' experience in Sales (Automotive, F&B, Machine Building, Pharmaceutical, Semiconductor, OEM preferable).
• Good knowledge of various instrument products.
• Good command of English in both written and spoken communication; strong communication and presentation skills in both Thai and English.
• Self-motivated and target-driven with proven track record of meeting or exceeding sales targets.
• Strong problem-solving and analytical skills; excellent selling and influencing skills; good negotiation skills.
• Computer literacy (Microsoft Word, Excel, PowerPoint, Internet, Outlook).
• Able to work under pressure and flexible hours; high responsibility and strong teamwork ability.

Additional Information

• Work arrangement: onsite.
• Employment type: full-time.