CRM Marketing Intern

About the Company

Minor Hotels is a global hospitality leader with over 600 hotels and resorts across six continents, a diverse portfolio of F&B businesses and a selection of luxury transportation services. With over five decades of experience, Minor Hotels has built a global network of hotel and hospitality brands driven by one key philosophy – we don’t need to be the biggest, but we do need to be the best.

Perpetually driven by an entrepreneurial spirit, we create better hospitality brands, businesses and partnerships. We do this because hospitality is our calling. We live and breathe it every day, always led by what matters most to our guests, our team members and our partners.

Joining Minor Hotels means becoming part of a truly international team, with real opportunities to grow, make an impact, and deliver what people truly want most.

The Role

The role will play a vital role in supporting the CRM Marketing team's activities and responsible on encompass various aspects of email marketing, contributing to the development, execution, and optimization of impactful campaigns including day-to-day tasks and administrative functions to support the CRM Marketing team. This position is designed to provide a comprehensive learning experience, allowing you to develop practical skills in email marketing and gain insights into the broader digital marketing landscape.

Responsibilities

• Assist in the planning, development, and execution of email marketing campaigns.
• Collaborate with team members to ensure campaigns align with marketing objectives.
• Contribute to the creation of engaging and targeted email content.
• Work with the design team and content team to develop visually appealing email assets.
• Participate in the segmentation and maintenance of email lists.
• Ensure accuracy and compliance with data protection regulations.
• Engage in A/B testing to optimize email campaign elements.
• Analyze campaign performance data and provide insights for improvement.
• Insert tracking aliases in emails as needed to monitor campaign performance.
• Assist in monitoring and analyzing key performance metrics.
• Generate regular reports on the performance of email campaigns.
• Work collaboratively with cross-functional teams, including copywriters, graphic designers, and data analysts.
• Attend and actively contribute to team meetings and brainstorming sessions.
• Edit and review email content for clarity, consistency, and adherence to brand guidelines.
• Ensure content aligns with the target audience and campaign goals.
• Collaborate with the team to segment email lists based on various criteria.
• Contribute to the development of targeted email lists for specific campaigns.
• Ensure adherence to email marketing best practices and industry regulations.
• Stay informed about changes in regulations and adjust strategies accordingly.
• Manage the day-to-day operations of email campaigns, including scheduling, monitoring, and troubleshooting.
• Respond to email inquiries and address subscriber concerns promptly.
• Assist in maintaining organized documentation related to email campaigns.
• Coordinate with vendors and external partners for campaign-related activities.
• Manage the email marketing calendar and scheduling.
• Actively engage in learning opportunities to expand knowledge of email marketing trends and tools.
• Seek feedback and implement improvements based on experience and guidance.

Qualifications

• Currently enrolled in a relevant undergraduate or graduate program or recent graduate in Marketing or related.
• Strong written and verbal of English communication skills.
• Basic understanding of email marketing principles.
• Familiarity with email marketing tools and platforms or basic understanding of HTML is a plus.
• Ability to work collaboratively in a team environment.
• Detail-oriented and organized, with the ability to manage multiple tasks simultaneously.
• Proficiency in Microsoft Office Suite and/or other relevant software.
• Be self-motivated, a strong team player and able to work and adapt under pressure.