Regional Sales Manager, OE & Aftermarket, APAC

About the Role

Regional Sales Manager, OEM & Aftermarket (APAC) — Amata City Chonburi, Thailand / Regional role. High-impact, individual contributor leading business expansion across Asia Pacific (excluding Australia & New Zealand). Own markets end-to-end from opportunity identification to deal closure and growth execution. Develop new business opportunities with OEMs, distributors, and partners while aligning internal teams to deliver commercial success.

Responsibilities

• Define and execute regional sales strategy across OEM and aftermarket segments; identify and develop new markets, customers, and channel opportunities across APAC.
• Build and expand distributor networks and aftermarket channels in targeted countries and drive early engagement with OEM customers to secure participation in future programs.
• Own regional sales targets, pipeline development, forecasting and KPI tracking; lead end-to-end sales cycle from prospecting to closing new business.
• Drive pricing strategies, commercial negotiations, and contract agreements; lead complex, high-value negotiations and long-term supply agreements.
• Build and strengthen relationships with key OEMs and Tier 1 suppliers; act as primary commercial interface for customer negotiations and escalation management; represent the organization in executive-level customer discussions and industry engagements.
• Monitor market trends, competitor activities, and customer needs; translate insights into actionable growth strategies and sales initiatives; identify emerging opportunities across OEM platforms and aftermarket segments.
• Partner with engineering, product, operations, and supply chain teams to align customer requirements with internal capabilities and support execution from acquisition through order fulfillment and after-sales.
• Travel across Asia Pacific (excluding ANZ) to develop relationships, represent the company at trade shows and customer visits, and strengthen brand visibility.

Qualifications

• Proven experience in sales, business development, or key account management within OEM and/or aftermarket environments.
• Demonstrated success in driving regional growth and acquiring new business across international markets; experience working with distributor networks and multi-country customer portfolios in APAC.
• Background in automotive, components, or related industries is preferred.
• Strong commercial acumen (pricing, negotiation, deal structuring); ability to balance strategic thinking with hands-on execution; excellent stakeholder management across cultures and markets; confident communicator; self-driven, resilient, and results-oriented; high ownership mindset with strong accountability for performance.

Nice to have

• Experience across both OEM and aftermarket channels; knowledge of international trade, export processes, and regulations; multi-language capability (e.g., Chinese, Japanese); familiarity with CRM tools and pipeline management.

What We Offer

• Regional role with full ownership of business growth across APAC and opportunity to operate as a market-facing leader without people management complexity.
• Direct impact on revenue growth, market expansion, and strategic direction; exposure to international stakeholders and cross-functional collaboration.
• Platform to build a strong regional footprint and long-term business value; competitive compensation aligned with growth and performance.