Head of Marketing

Core Job Responsibilities

• Provide Sales, Marketing and Ethical teams with leadership and direction to achieve the overall sales, profit and market share position of the nutrition business
• Design and develop marketing objectives, strategies, annual brand/trade marketing, ethical and sales plans in coordination with local brand/trade/ethical managers to ensure timely execution
• Closely monitor budgets and expenditures to ensure that resources are spent in line with the business plan commitment
• Engage and maintain rapport with key opinion leaders in the assigned markets to strengthen brand awareness and endorsement in the ethical channel
• Monitor competitive market situation and take actions to grow the market share
• Provide product training and updated competitor information intelligence to local teams on an on-going basis
• Identify new product and channel development opportunities in assigned markets
• Manage the full process of label creation of assigned markets
• Ensure all company activities are conducted within the framework of the Abbott Code of business conduct and applicable local regulations in assigned markets

Qualifications

• Degree in Marketing, Business or Science Discipline or equivalent
• Strong marketing and sales track record of 5 - 8 years in fast moving consumer goods industry
• Experience in nutrition industry is added advantage
• Good understanding of marketing related principles and comprehensive industry knowledge
• Willing and able to travel to assigned markets on a regular basis