Trade Marketing Supervisor

About the Role

Own the end-to-end trade marketing execution for Thailand, delivering best-in-class outlet execution, visibility, and commercial impact.
Drive channel-specific growth (MT / GT / On-Trade) through superior activation & execution and act as the bridge between Brand, Sales, and Distributor to ensure flawless execution and ROI delivery.

Responsibilities

• Assist in developing and executing annual and quarterly trade marketing plans aligned with brand and sales objectives.
• Implement in-store and in-outlet campaigns, promotions, and activations across channels (Modern Trade, General Trade, On-Trade) with heavy focus on On-Trade.
• Ensure timely and high-quality execution of campaigns at point of sale and work closely with sales teams to ensure promotions are executed effectively.
• Lead distributor execution performance including POSM rollout, activation quality, and compliance.
• Manage production and distribution of POS materials (displays, signage, menu branding, shelf branding) and ensure brand visibility standards are met in stores/outlets.
• Conduct regular store visits to audit execution and compliance, and provide execution feedback and recommendations to marketing and sales teams.
• Track trade marketing budgets, manage vendor quotations and production costs for POSM and activities, and evaluate ROI of campaigns to optimize investment for depletion growth and outlet expansion.

Qualifications

• Bachelor’s degree.
• 3–5 years' experience in FMCG / beverage / alcohol trade marketing or sales execution roles preferred.
• Strong commercial acumen with understanding of trade drivers and promotions effectiveness.
• Excellent execution discipline and attention to detail.
• Ability to work cross-functionally with Sales, Marketing, and Finance and demonstrated ability to influence without authority and manage distributor partners.
• Strong analytical capability.

Skills

• Thai (Native) and English (Fluent).
• Strong in Excel and PowerPoint.

About the Company

Anheuser-Busch InBev (AB InBev) – The World's Largest Beer Company. Founded in 1366, Anheuser-Busch InBev (AB InBev) is headquartered in Leuven, Belgium, and operates in more than 50 countries with a global workforce of 150,000 employees. AB InBev owns over 500 beer brands across 150 countries. In Southeast Asia, our portfolio includes Budweiser®, Corona®, Michelob Ultra®, and Hoegaarden®. AB InBev Vietnam has been recognized among the 100 Best Places to Work in Vietnam (2020 - 2025) and honored as a Top Employer at both the country and regional levels (2024 - 2026).