Director of Marketing Communications

About the Role

The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.

Location: W Koh Samui, 4/1 Moo 1 Tambol Maenam, Koh Samui, Surat Thani, Thailand, 84330

Schedule: Full Time, Onsite

Responsibilities

• Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual; prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress; compares actual achievements against goals and takes corrective action.
• Assists the DOM in planning all mailing activities and oversees their execution; prepares the monthly sales & marketing “communications” report.
• Ensures the corporate ID manual is kept up-to-date and implemented; supervises operations of the in-house art department and the in-house graphic designer/print shop.
• Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department; maintains a comprehensive master slide/photo/CD library and regularly sends materials to corporate image library.
• Monitors activities of competitor hotels and trends within the industry; works with the DOM and advertising agency on creative and media plans; maximizes advertising budget and ensures creative consistency with company branding; maintains media schedules and prompt settlement of accounts.
• Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours; compiles and maintains a comprehensive list of media contacts, delegates accounts as appropriate and maintains key media relationships.
• Prepares press releases for targeted local, regional and international media; works closely with corporate and international press offices on story angles; participates in press events/trips and conducts press blitzes when appropriate.
• Plays a key role in community and government relations, VIP handling, secures opportunities for and directs hotel-sponsored events, and develops targeted partner relationships; creates and organizes press promotional activities.
• Takes an integrated approach to direct marketing activities, assists the DOM in planning, implementation and tracking of electronic marketing activities; maintains budget control.
• Coordinates and executes production of all printed materials following corporate ID specifications; ensures hotel information is updated on the internet/intranet; supervises production and quality of displays, temporary signage and branded gift items.

Qualifications

• Required: High school diploma or GED and 4 years experience in sales and marketing, guest services, front desk, or related professional area; OR 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major and 2 years experience in sales and marketing or related professional area.

Additional Information

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to