Leader, CRM (SFSC) Strategy & Governance, LWT APAC

About the Role

The Leader, SFSC Strategy and Governance, LWT APAC is responsible for the Salesforce Sales Cloud strategy, governance, and continuous improvement roadmap for the APAC region. This role ensures the system structure, workflows, and data governance support project-based B2B sales, while enabling consistent data quality and process adoption across markets.

Location: Asia (Thailand). Onsite. Full time.

Responsibilities

• Define and maintain a regional Salesforce strategy aligned with project-based B2B workflows (tracking specifications, developer-led opportunities, etc.).
• Serve as the process owner for opportunity, lead, and account management standards and align regional practices with global CRM strategies while tailoring to local business realities.
• Identify system gaps, improvement opportunities, and workflow enhancements through collaboration with IT, vendors, and market Salesforce administrators.
• Lead the design, testing, and rollout of new workflows, automation rules, and data fields to improve sales process efficiency and oversee documentation of process changes to ensure consistent configuration across markets.
• Maintain integrity of account, contact, and project hierarchies for accurate stakeholder tracking and define/enforce standards for picklists, record types, and naming conventions across APAC.
• Ensure alignment and data flow between Sales Cloud, Marketing Cloud, and Service Cloud; partner with global and regional IT teams on data sync, integration logic, and system reliability.
• Identify future needs for AI-enabled insights, automation, or cross-platform reporting.
• Develop training materials and sessions to guide market teams on CRM best practices and new system features; track CRM usage and adoption KPIs and implement action plans to address usage gaps.
• Partner with regional sales leadership, commercial excellence, and market Salesforce administrators to consolidate user feedback, manage the roadmap, and provide leadership updates on adoption progress and system readiness.

Qualifications

• Bachelor’s degree in Business, Management Information Systems, Data Science or Business Analytics.
• 8 years (Sr. Manager) to 12 years (Assoc. Director) of experience in CRM or Sales Operations roles.
• Expertise in Salesforce Sales Cloud; certification is preferred.
• Experience in B2B environments, preferably with project-based sales cycles.
• Strong communication, collaboration, and stakeholder management skills.

Skills

• Salesforce Sales Cloud, Marketing Cloud, Service Cloud strategy and governance
• Data governance, account/contact/project hierarchies, picklists and record types
• Integration logic and data synchronization between platforms
• Training, adoption tracking and change management for CRM