Digital Marketing Lead: 100K - 150K

About the Company

Client: A leading & well known company in home appliance electronics

• Subordinate: 5 members
• Working day: Mon - Fri; Onsite / BTS line
• Salary: 100K - 150K

Responsibilities

• Plan, develop and create online media strategy and manage brand.com (including subscription) and marketplace overall traffic and sales
• Manage multi marketing budget, allocate resources effectively, and provide regular performance reports
• Build and manage performance marketing campaigns and analyze performance metrics for the full customer journey, from ad exposure to landing page and conversion across all available platforms and stores
• Work closely with online sales team to ensure a shared goal of improving marketing programs and campaigns
• Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure seamless campaign execution and alignment with brand messaging, including global team
• Lead a team of digital marketers, providing guidance, mentorship, and fostering a culture of collaboration and innovation
• Identify opportunities for expansion, new audience targeting, and innovative growth strategies
• Conduct in-depth analysis of campaign data and provide insights to inform strategic decisions and drive continuous improvement
• Stay up to date with latest technologies and best practices

Qualifications

• Bachelors degree in marketing, digital, or related field
• 10 years of experience in digital marketing; 5 years of experience in e-commerce on brand.com
• Hands-on exposure to brand.com performance and Tableau are a plus
• Knowledge of digital media metrics, social media platforms, Google Ads, Meta Ads, influencer marketing and Marketplace Ads
• Knowledge of affiliate marketing is an advantage
• Strong communication, problem-solving and project management skills and ability to manage tasks efficiently
• Organized, proactive, and detail-oriented; works well under pressure and multitasking in an e-commerce environment
• Fluent in Thai and English (spoken and written)