Brand Manager - BBN

About the Company

Suntory Beverage & Food Health Enrichment

Responsibilities

• Lead Brand & Campaign Management: own and execute total brand strategy and assigned campaigns to deliver sales, market share, and brand equity targets within A&P budget.
• Drive 360° Communication & Activation: develop and implement integrated communication strategies and full-funnel activation across ATL, BTL, digital, and experiential channels.
• Cross-Functional Leadership: collaborate with Creative, Advertising, Design, Digital, Media, Research, Trade Marketing, Sales, Regional, Regulatory, and Legal to ensure timely and successful campaign and product launches.
• Campaign Optimization & Agility: monitor and analyze campaign performance in real time, apply a test-and-learn approach to optimize effectiveness and scale successful initiatives.
• Strategic Execution of Brand Plans: translate strategic intent into actionable marketing mix elements that drive brand growth and consumer preference.
• Budget Ownership & ROI Tracking: manage and control A&P budgets for assigned campaigns, ensuring efficient allocation and measurable return on investment.
• Market & Consumer Intelligence: continuously monitor market dynamics, competitive landscape, and consumer trends to inform strategy and identify growth opportunities.
• Entrepreneurial Brand Building: proactively identify whitespace opportunities, challenge conventions, and drive innovation to unlock brand potential.
• Governance & Compliance: ensure all marketing activities adhere to company policies, regulatory standards, and operational procedures.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 4+ years of experience in brand management or marketing in FMCG.
• Proven success in product launches and campaign execution.
• Strong strategic thinking, leadership, and communication skills.
• Experience with digital marketing and data analytics tools.

Additional Information

Work arrangement: onsite. Employment type: full-time.

Our DEI Commitment
We recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work. Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed.