TikTok Shop - Category Strategist, FMCG (Thailand)

About the Company

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. With global reach and millions of users, TikTok is building an e-commerce ecosystem that is innovative, secure and intuitive.

Responsibilities

• Drive consumer traffic and conversion through planning and executing annual campaign calendar for marketplace, categories and brands.
• Dissemble goals, formulate budget plans, and translate goals into executable plans.
• Formulate go-to-market, seller/brand growth and merchandise strategy for the local market; evaluate and evolve strategy to meet business needs.
• Implement and manage key merchant strategies and support seller/brand growth initiatives.
• Build and monitor operational KPIs; work closely with data team to optimize data products, reports and dashboards.
• Combine business analytics, data mining and data visualization to enable data-driven decisions; produce regular reporting and respond to ad-hoc data needs.
• Identify risks, streamline business efficiencies, and support project managers, product and category teams on initiatives and decision-making.
• Understanding of e-commerce or live broadcast field is a plus.

Qualifications

• Bachelor's degree or above.
• 2–5 years experience in e-commerce platforms, consulting, internet strategy, industry/market research or business analytics with e-commerce relevant experience.
• Strong analytical, logical and problem-solving skills with good attention to detail.
• Big-picture thinker, structured and organized; experience managing projects of varying scale (planning, root cause identification, risk mitigation, process optimization).
• Adaptable, fast learner, highly motivated, with exposure to operations and commercial functions.
• English proficiency is required; Thai language proficiency required.

Benefits

• Work in a global, diverse team focused on innovation and impact.
• Opportunities to learn, iterate and take on cross-functional challenges in a fast-growing tech company.

Additional Information

TikTok is committed to diversity and inclusion and creating an environment that values different skills, experiences and perspectives.