Senior Executive/ Associate Manager, PR Account Lead (Bangkok, TH)

Account Management

• Lead day-to-day management of integrated accounts, ensuring alignment with client objectives, timelines, and budgets.
• Chair internal and client WIP meetings, driving progress and accountability across all deliverables.
• Oversee development and submission of meeting contact reports and monthly activity reports with clear performance metrics.
• Oversee and sign-off on all materials and reports for client approval.
• Oversee media monitoring, compilation of media clippings and media pitching.
• Lead briefing and coordination with third-party partners (designers, digital vendors, event producers).
• Oversee event planning and execution, ensuring seamless coordination between internal teams and external stakeholders.
• Act as the main point of contact for key clients, managing day-to-day communication and building long-term trust.
• Manage and oversee client events, logistics and coordination.
• Manage and track client deliverables and budgets to prevent over-servicing and ensure account profitability.
• Manage account budgets, forecasting, and profitability in consultation with senior leads.
• Resolve complex client and operational issues proactively, bringing in senior counsel where needed.
• Supervise media monitoring and ensure timely reporting of coverage and insights.

Client Management and Strategy Counsel

• Provide strategic counsel to clients, helping them navigate communications challenges and opportunities across PR, digital, and owned channels.
• Lead research and insight development for strategy planning (e.g., competitor analysis, audience profiling, trend monitoring).
• Shape client narratives and messaging frameworks in collaboration with content and creative leads.
• Anticipate and address reputational or campaign risks—alerting internal stakeholders and advising clients accordingly.
• Facilitate media training and prep sessions for senior client spokespeople, ensuring readiness across formats.
• Represent the agency in key client meetings and presentations, confidently defending recommendations and guiding decision-making.
• Support senior leadership in business development or renewal discussions with strategic insights and growth recommendations.

Content Development

• Research and assist in development of content (e.g., press releases, FAQs, media briefing materials, client briefing books, presentation decks, social/digital content, speeches/talking points, message house, editorial calendar).
• Write up all materials—press releases, content, media lists. Co-work with the Director to ensure the quality of work.
• Adapt and customise content for different audiences and formats.
• Create hooks and create media/audience appeal (e.g., strong pitch, headline, caption).
• Use narrative and composition skills to tell a story.
• Support the team with business development research.

AI Fluency and Digital Agility

• Ability to use AI tools selectively and thoughtfully to elevate work — without compromising originality, strategic thinking, or brand integrity.
• Demonstrates sound judgment when leveraging AI platforms (e.g., ChatGPT, image/video generation, summarisation tools) to ideate, research, and enhance client deliverables.
• Comfortable experimenting with emerging technologies, while ensuring ethical use and relevance of output.
• Strong digital literacy and openness to AI-enhanced workflows that drive speed, scale, and innovation.

Requirements

• Minimum of 5 years of relevant work experience in PR field.
• Bachelor's degree in a related field.
• Bilingual proficiency in Thai and English (written and spoken).
• Good organisational skills with attention to detail.
• Ability to compile and present data in a clear, structured manner.
• Ability to work independently and in a team.
• Able to start work in a short notice.