Digital Experience Analyst

About the Company

Minor Hotels is at the heart of the world’s most exciting cities, on beautiful beaches, and within remote jungle retreats. Our portfolio includes city stays, safari lodges, luxury resorts, Wolseley restaurants and SEEN venues, plus travel experiences by train, cruise and private jet. Discover the world with Minor Hotels.

About the Role

The Digital Experience Analyst will lead data-driven optimisation and experimentation to improve performance and usability across Minor Hotels’ global websites. This mid-level role focuses on Conversion Rate Optimization (CRO), experimentation design, analytics and UX, working with global teams in Bangkok, Madrid and Brisbane, and has growth potential into CRO leadership, product design and optimisation across web, mobile apps and emerging AI-driven channels.

Responsibilities

• Lead the global experimentation program across websites and digital booking journeys, including A/B tests and multivariate experiments.
• Design, implement and evaluate experiments; manage a structured experimentation backlog aligned to revenue and experience goals.
• Analyze guest behaviour across booking flows to identify friction points and opportunities to increase conversion rates.
• Translate complex analytics into clear business insights and measurement frameworks to reduce subjectivity in decision-making.
• Build dashboards and reporting to measure performance of experiments and UX initiatives.
• Collaborate closely with Business Intelligence, Product Management, UX Design and Engineering teams and coordinate with stakeholders across regions.
• Own the end-to-end lifecycle of experimentation initiatives: hypothesis generation, experiment design, implementation coordination, statistical analysis and insight communication.
• Prioritize high-impact initiatives, manage multiple concurrent projects, and present insights and recommendations to senior leadership.

Qualifications

• 3–6 years experience in conversion rate optimization, digital analytics, experimentation or digital product optimization.
• Proven experience executing A/B testing and experimentation programs.
• Strong analytical mindset with experience using data to influence decisions.
• Experience collaborating with product, engineering, UX and BI teams.
• Ability to manage multiple initiatives in a fast-paced environment and present to senior stakeholders.
• Excellent communication and stakeholder management skills.

Technical Skills

• Preferred experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics, Content Square, AB Tasty).
• Preferred experience with experimentation platforms (e.g., Optimizely, Sitecore, VWO, Adobe Target).
• Experience with data visualization tools (e.g., Tableau, Power BI, Looker) and building dashboards.
• Familiarity with UX research methodologies, design thinking principles, and statistical analysis for experiment interpretation.

Additional Information

• Experience in hospitality, travel, ecommerce or booking-driven platforms (hotels, OTAs, airlines, cruise/tour operators, ticketing/reservation systems) is highly desirable.