Senior Marketing (Games)

About the Role

Develop and manage overall marketing campaigns across digital, community, KOL, and offline channels.

• Plan and oversee event marketing and execution, including esports and community events.
• Analyze player behavior, market trends, and campaign performance to drive strategic decisions.
• Identify growth opportunities and recommend promotion strategies and channels.
• Manage and collaborate with KOLs/influencers.
• Take ownership of projects end-to-end, ensuring quality execution and measurable results.
• Collaborate cross-functionally to align marketing with objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Arts or related field.
• Strong experience in overall marketing with strategic thinking and the ability to connect insights to execution.
• Experience in campaign planning, event management, and KOL/influencer marketing is a big plus.
• Ability to interpret data and player behavior into actionable insights.
• High ownership, proactive mindset, and ability to thrive in a fast-paced, agile environment.
• Passion for gaming with a strong understanding of player communities.
• Fluent in Thai and English.

Additional Information

• Work arrangement: onsite
• Employment type: full-time