Senior Branch Marketing Manager

About the Role

Senior Marketing Manager — The Mall Shopping Center

Responsibilities

• Develop and execute marketing strategies, promotional and advertising campaigns, events, and communication plans across online and offline media to drive traffic, awareness, revenues and sales.
• Manage marketing budgets and costs according to annual allocations to ensure efficient use of resources.
• Define marketing campaign and PR objectives appropriate for target audiences.
• Lead development and implementation of holistic marketing strategies, especially in-store activity, event marketing and media planning.
• Collaborate with retail teams, agencies and trade partners to achieve desired business results.
• Measure and track ROI for marketing initiatives to evaluate effectiveness and contribution to sales and brand awareness.

Qualifications

• At least 10 years of experience in branch marketing, promotion, events, or related fields.
• Bachelor’s degree in Marketing, Business Administration, or related fields.
• Good communication, presentation and negotiation skills.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word).
• Proactive and committed to delivering results in a fast-paced environment.