Associate, User Incentive Operation (Free Shipping Max)

Responsibilities

• Manage the daily setup and maintenance of FSM (Free Shipping Module) marketing campaigns, including configuring coupon rules, adjusting thresholds, and allocating budgets to ensure timely and error-free launch.
• Execute dynamic rule adjustments based on business objectives (e.g., GMV, Unit Economics), such as setting differentiated free shipping thresholds for specific countries or product categories.
• Collaborate with Product and R&D teams to test new features (e.g., dynamic logistics routing, merchant self-service tools) and ensure smooth launches.
• Establish and maintain daily data dashboards to monitor key metrics — including subsidy burn rate, redemption rate, ROI, and UE performance — across countries and categories, and rapidly identify and diagnose issues.
• Use SQL to extract foundational data and generate daily/weekly reports to support senior leadership decision-making.
• Coordinate with the Logistics team to align shipping lane cost changes and adjust front-end subsidy strategies accordingly.

Qualifications

• Bachelor's degree or above preferred; majors in Statistics, Mathematics, Computer Science, E-commerce, or related fields are highly desirable.
• Strong sense of responsibility for data accuracy and outcomes; able to perform under high pressure during major sales promotions to ensure zero-error delivery.
• Logical, closed-loop thinking: able to identify issues, analyze root causes, propose solutions, and validate results.
• Basic business acumen in e-commerce promotional mechanics (discounts, free shipping thresholds, coupons) and ability to grasp complex business logic quickly.
• Outgoing communicator with strong collaboration skills across Product/R&D, Logistics, and Finance.
• Fluent in English (listening, speaking, reading, and writing); able to read English product documentation and draft professional emails for cross-border communication.

Skills

• Advanced Excel proficiency (Pivot Tables, VLOOKUP, IF functions and essential formulas).
• Foundational SQL querying: able to write SELECT, JOIN, GROUP BY queries for data extraction.
• Experience with BI tools (e.g., Tableau, Power BI, Looker) is a plus.
• Daily reporting and dashboarding to monitor subsidy and performance metrics.

Additional Information

• Preferred: Hands-on experience with backend operations of e-commerce platforms such as Shopee, Lazada, or TikTok Shop.
• Preferred: Hybrid background in "Operations + Data" or prior internship experience in operations roles at top-tier internet companies.