Content Editor & PR

About the Role

Zimpligital is seeking a creative and detail-oriented Content Editor & PR Specialist to lead content development, storytelling, public relations, and thought leadership initiatives. This role will be responsible for creating compelling content across multiple channels while building brand credibility through media relations, PR campaigns, executive profiling, and strategic communications. The ideal candidate understands how to transform business and technology topics into engaging stories that resonate with audiences.

Responsibilities

• Content Strategy & Editorial Management
  Develop content strategies aligned with marketing and business objectives; manage content calendars across digital platforms; ensure consistency of brand voice and messaging; edit and review content for quality, accuracy, and effectiveness.
• Content Creation
  Write and edit: Website content; Articles & blogs; Executive thought leadership; Case studies; Whitepapers; Social media content; Press releases; Email communications; etc.
• Collaborate with designers and marketing teams on content production.
• Public Relations & Media Relations
  Develop and execute PR strategies; build relationships with media, journalists, influencers, and industry publications; draft and distribute press releases; coordinate interviews, media opportunities, and speaking engagements.
• Corporate Communications
  Support executive branding initiatives; create communication materials for business announcements; manage brand reputation and communication consistency.
• Research & Industry Insights
  Monitor industry trends, competitor activities, and media coverage; identify content opportunities around technology, AI, digital transformation, and business innovation.
• Internal & Client Collaboration
  Present content strategy and recommendations to internal and/or clients; collaborate with Account, Creative, Media, and Performance teams; support business development with strategic content and PR proposals.

Qualifications

• Required
  Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or related field; 3–5 years experience in content marketing, editorial, journalism, PR, or communications; Excellent writing and editing skills in Thai and English; Strong storytelling capability.
• Preferred
  Agency or media experience; Experience working with technology, SaaS, IT consulting, or digital businesses is a plus; existing media network and journalist relationships; understanding of SEO content best practices.

Skills / Required Skills

• Storytelling; Content Strategy; Copywriting; Public Relations; Editorial Planning; Media Relations; Attention to Detail; Project Management.

Additional Information

• Success Metrics: Media Coverage & PR Reach; Content Engagement; Website Traffic Growth; Thought Leadership Performance; Share of Voice; Brand Awareness Growth.