Biddable Social, Specialist

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Reporting of the role

This role reports to Biddable Social Manager

Measures of success

In three months:

• Understood the complete biddable media scenario on client’s business across social platforms (including but not limited to Facebook, TikTok, LINE, X, and LinkedIn.)
• Handled day to day tasks / requirement effectively

In six months:

• Optimized implementation in all biddable media platforms
• Recommended and implemented best practice
• Explored and executed an innovation in one of the biddable media platforms

In 12 months:

• Exceed client expectations in terms of biddable media implementation
• Create a road-map for the next year.

Role Summary and Impact

• Manage real time bidding campaigns on multiple platforms for clients.
• Setup, monitor, report and analyze advertising campaigns to deliver on client KPIs
• Stay updated with platform changes and new features through regular training, active research, attending webinars, and completing key certifications such as Meta Blueprint and other relevant online courses.
• To be the custodian of your client's advertising presence on social platforms & the go-to-person on matters social.
• You will become an advocate of your wider team's work and a trusted client partner by attend briefings and strategy sessions, building social ads designed to deliver business value and client KPIs.
• You'll become a trusted client partner with your inherent knowledge of their business and how social can elevate brand and direct response messaging/outcomes based on their needs.
• Keep your client leads up to date on social best practices - content, platforms, and tools within the paid social ecosystem.
• Participate in workshops, training sessions and team building events.

Skills and Experience

• 3 years of experience in digital advertising (experience in a biddable role is a plus). Fresh graduates are also welcome.
• Ability to work flexible hours when needed.
• Self-motivated and proactive with a strong sense of ownership and accountability
• Strong attention to detail and organizational skills, with the ability to manage multiple tasks or campaigns simultaneously while ensuring accuracy and zero-error execution.
• Excellent time management skills, able to prioritize and meet tight deadlines in a fast-paced environment.
• Quick learner who adapts well to change and is eager to take on new challenges
• Team player who collaborates well across functions while also working independently when needed.
• Effective communicator, both written and verbal, with the ability to present ideas clearly.
• Analytical skills and experience with Excel are a plus.
• Good communication in English.

Life at WPP Media

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.