[Publishing Center] Regional Marketing Manager - Thailand(A197271)

About the Role

We are seeking a passionate and culturally-immersed Regional Marketing Specialist to lead hyper-localized marketing strategies, manage regional social media presence, and act as the bridge between the brand and the Thai MOBA community. The ideal candidate is a marketing professional, a MOBA enthusiast, and a local expert.

Responsibilities

• Collaborate with the central marketing team to lead on-the-ground execution of key regional marketing campaigns and community-driven events.
• Manage and oversee local offline shooting productions.
• Handle end-to-end communication with local KOLs, track content delivery, ensure timely go-live, and repurpose KOL-collaborated content for secondary distribution to maximize campaign impact.
• Take full ownership of official regional social media channels and drive fan growth and user engagement through locally insightful content and interactive campaigns.
• Collect player feedback, manage community interactions, and respond to comments to foster a positive community environment.
• Provide local market intelligence on user sentiment and the MOBA landscape to refine and optimize marketing strategies during planning.
• Monitor local public opinion and core MOBA community trends; assist in establishing and improving SOPs for regional crisis communication and response.

Qualifications

• Native fluency in Thai, with professional working proficiency in English for daily business communication.
• Genuine passion for MOBA mobile games with deep understanding of core gameplay mechanics and regional community mindset and preferences.
• Minimum 3 years of proven experience in marketing, community management, or e-sports, specifically within the MOBA mobile game industry.
• Excellent external collaboration skills with the ability to coordinate and integrate local resources effectively.
• Strong cultural awareness and the ability to translate local insights into actionable marketing initiatives.

Perks & Benefits

• Flexible working hour arrangements
• Work-In-Office meal benefits
• Unlimited office pantry snacks & afternoon tea arrangements
• Exclusive in-game benefits
• Comprehensive medical benefits
• Attractive bonus structure
• Collaboration with a dynamic, global team
• Rank promotion program
• Convenient & accessible locations
• Mentorship program for new employees
• Annual company trip
• Fun celebrations during major festivals and team building activities
• Mental health & wellness initiatives
• MOONTON Talks & educational programs
• Exclusive game-themed gifts during special occasions

Additional Information

• Onsite, full-time role based in Thailand.
• Only shortlisted candidates will be notified.