Senior Data Analyst (Marketing Analytics, Bangkok Based, Relocation provided)

About the Company

At Agoda, we bridge the world through travel. Founded in 2005 and now part of Booking Holdings, Agoda has a diverse team of thousands working across offices around the globe. Data and technology are at the heart of our culture.

The Performance Marketing Team is a world leader in online marketing, highly data-driven and focused on developing at-scale marketing programs that improve customer lifetime value. The team blends analysts, marketing strategists, and data scientists and fosters a strong learning environment.

Responsibilities

• Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines; adapt to new product features and roll out changes from successful tests.
• Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other display/social platforms.
• Modeling: Analyze large volumes of experiment data, develop models for optimization, and build dashboards for account managers.

Qualifications

• 4–5 years of experience
• Bachelor’s Degree or higher from a top university in a quantitative subject (computer science, mathematics, economics, engineering, statistics or science)
• Excellent English communication
• Advanced business acumen
• Advanced statistical and analytical skills
• Advanced Excel and data tool expertise (SAS, R, SPSS, Python, VBA, SQL, Tableau)
• Leads A/B testing initiatives and interprets results for business impact
• Operates independently, leads complex projects, and mentors junior analysts
• Nice to have: Experience in digital marketing; academic research experience

Additional Information

Location: Bangkok-based. Relocation provided.

Equal Opportunity Employer: Agoda is committed to providing equal employment opportunity based on merit and qualifications regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.