Campaign Senior Executive

About the Company

YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi-currency digital wallet and today process over US$15 billion in total payment value annually. Our consumer and business propositions — YouTrip and YouBiz — provide inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date and is recognised by the World Economic Forum and major global media for innovation in fintech.

Responsibilities

• Own end-to-end KOL and influencer campaigns in Thailand, from creator identification and briefing to negotiation, content production, publishing, and post-campaign reporting
• Build and grow YouTrip's KOL network across all tiers (mega, macro, micro, nano) and nurture long-term relationships with bloggers, creators, and content partners
• Plan and execute paid media campaigns across Meta, Google, TikTok, YouTube, and other relevant platforms to drive user acquisition and brand visibility in Thailand
• Monitor campaign performance daily, track KOL and media ROI, and translate results into actionable insights in collaboration with Performance Marketing and Regional teams
• Manage and optimize media and influencer budgets to deliver efficient CPA, strong engagement, and clear ROI
• Develop creative briefs and campaign concepts for KOL collaborations and paid media to ensure on-brand, locally resonant content
• Negotiate KOL rates, deliverables, and contracts to secure commercial terms and clear scopes
• Manage relationships with media agencies, platforms, and KOL management agencies, ensuring timelines, quality, and performance
• Stay informed on Thailand's influencer and media landscape, emerging creators, formats, and platform updates
• Collaborate with in-house design and creative teams to deliver high-quality campaign assets
• Support the Campaign Manager in monthly planning, always-on promotions, and partnership campaigns by leading the KOL and media workstream

Qualifications

• 3–5 years of hands-on experience managing influencer campaigns in Thailand with a strong network of creators, agencies, and platform partners
• Experience planning and executing paid media across Meta, Google, TikTok, YouTube and a solid understanding of CPA, CPM, CTR, engagement, and conversion metrics
• Highly data-driven and comfortable analysing performance dashboards to optimise budgets, content, and media efficiency
• Ability to identify high-performing content and provide clear, actionable briefs to creators
• Remain calm and professional under pressure, handling last-minute changes and tight deadlines
• Highly organised with the ability to manage multiple creators, timelines, contracts, and deliverables without compromising attention to detail
• Strong written and verbal communication skills in Thai and English
• Ownership mentality: set clear objectives for campaigns and evaluate performance honestly

Skills

• Paid social and digital marketing across Meta, Google, TikTok, YouTube
• Social media strategy and influencer / KOL management
• Data-driven campaign analysis and reporting
• Negotiation of commercial terms and contracts with creators and agencies
• Creative briefing and content production oversight
• Excel for performance tracking and reporting