Store Promotion Executive

Responsibilities

• Develop communication plans for promotion-led campaigns based on briefs from the Trade Marketing team.
• Translate promotional mechanics into clear, customer-friendly communication across offline and online touchpoints.
• Plan, develop, and manage POSM materials, including selecting appropriate media formats and ensuring effective in-store visibility.
• Brief and coordinate with design teams and provide clear feedback on design quality, suitability, and visual effectiveness.
• Manage printing processes, including material selection, production timelines, and quality control.
• Coordinate closely with Operations teams at store level to ensure smooth implementation of promotions and POSM deployment.
• Develop integrated communication plans covering both offline and online media to support promotion campaigns.
• Plan and manage promotional events at store level and large-scale events at mall event halls, including concept development, briefing and managing organizers, overseeing setup, materials, structures, and on-site operations.
• Monitor and evaluate campaign and event performance, analyze key factors that impact results and effectiveness, and provide post-campaign evaluations with insights and recommendations.
• Manage multiple campaigns and projects simultaneously in a fast-paced retail environment, with strong prioritization and composure under pressure.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Approximately 5–8 years of experience in promotion communication, trade marketing support, POSM, or retail marketing.
• Experience working in retail, FMCG, or multi-branch environments is highly preferred.
• Experience coordinating with operations teams, designers, printers, and event organizers is a strong advantage.