Senior Data Analyst (Marketing Analytics, Bangkok Based, Relocation provided)

About the Company

At Agoda, we bridge the world through travel. Founded in 2005 and part of Booking Holdings, Agoda connects people to destinations and experiences across millions of hotels, holiday properties, flights, and experiences worldwide. Data and technology are at the heart of our culture.

The Performance Marketing Team is a world leader in online marketing, highly data-driven and focused on developing at-scale marketing programs that improve customer lifetime value. The team blends analysts, marketing strategists, and data scientists and fosters a strong learning environment.

Responsibilities

• Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver and other search engines; adapt to new product features and roll out changes from successful tests.
• Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other display/social platforms.
• Modeling: Analyze large volumes of experiment data, develop optimization models, and build dashboards for account managers.

Qualifications

• 4–5 years of experience in analytics or related roles.
• Bachelor’s degree or higher in a quantitative subject (computer science, mathematics, economics, engineering, statistics or science).
• Excellent English communication and advanced business acumen.
• Advanced statistical and analytical skills.
• Advanced Excel and data tool expertise (SAS, R, SPSS, Python, VBA, SQL, Tableau).
• Leads A/B testing initiatives and interprets results for business impact.
• Operates independently, leads complex projects, and mentors junior analysts.
• Nice to have: Experience in digital marketing; academic research experience.

Additional Information

• Please review our hiring process guidelines before interviews.
• Agoda is an equal opportunity employer and is committed to an inclusive workplace; employment is based on merit and qualifications.