Sales Excellence & Capability Manager

About the Role

Thai Asia Pacific Brewery Co., Ltd. is recruiting a Sales Excellence & Capability Manager to drive sales standards, capability building and performance improvement across internal and distributor sales teams.

Responsibilities

• Drive the implementation and continuous improvement of QDVP3 (Quality, Distribution, Visibility, Price, Promotion, Persuasion) standards across internal and distributor sales teams.
• Conduct regular audits and reviews to ensure standardization and drive effectiveness.
• Design and execute comprehensive sales capability strategies aligned with business needs.
• Conduct training needs analysis, competency assessments, and deliver end-to-end sales training through TAP’s Sales Academy.
• Drive individual development plans (PDP), in-field coaching, and onboarding programs to build a high-performing sales team.
• Develop and implement initiatives to standardize and improve sales processes; identify and deploy tools and best practices to enhance sales team efficiency and effectiveness.
• Design and manage sales incentive and reward programs to motivate performance; monitor effectiveness and make necessary adjustments.
• Generate reports to evaluate the effectiveness of sales programs, training, and execution; leverage sales data analytics to identify trends and propose actions that support business growth and capability development.
• Lead assigned projects and perform other duties as required, ensuring alignment with organizational goals.

Qualifications

• Bachelor’s or higher in Marketing / Commercial or a related field.
• At least 5 years of experience in Sales Excellence / Sales Capability / Sales Effectiveness role.
• Experience in training, coaching, and capability building across field teams.
• Solid understanding of sales processes, RTM, and field execution.
• Strong ability to influence stakeholders and drive adoption in complex environments.
• Strong analytical mindset – able to turn data into actionable business insights.
• Proven track record of driving measurable sales performance improvement.
• Hands-on with Power BI / Excel and CRM tools.
• Demonstrated ability to lead projects end-to-end and deliver results.
• Willing and able to travel upcountry as needed; hold a Driving License and own a car.