Senior Executive, Strategic Planning

About the Role

This is your chance to be a Senior Executive, Strategic Planner who creates high-performing digital marketing campaigns. You will manage the entire campaign process, turning client goals into practical and innovative plans, using strong customer research to create and run influencer strategies and overall communication plans.

Responsibilities

• Clarify and analyze briefs provided by the Account Management team to understand business challenges and goals, and develop proposals aligned with client objectives.
• Lead the strategic communication planning process based on campaign requirements, leveraging AI and internal tools to optimize task efficiency.
• Develop and execute influencer marketing strategies: identify target audiences, influencer personas, and key performance indicators (KPIs) to measure success.
• Conduct in-depth research to gain comprehensive consumer insights and market knowledge, ensuring strategic alignment of all campaign executions.
• Develop compelling presentations and effectively communicate strategic recommendations to internal teams and clients.
• Allocate the KOL budget to maximize KPIs and optimize overall campaign impact.
• Collaborate closely with Account Executives, Creative Planners, and Biddable/Media Buyer teams to deliver successful campaigns.
• Represent the agency in client meetings by presenting strategies and providing expert consultations.
• Develop post-campaign performance reports and deliver insights to stakeholders.

Qualifications

• Bachelor’s degree in advertising, communication arts, marketing, digital media, or a related field.
• 3-4 years of working experience in Communication Strategic Planning or related field.
• In-depth understanding of the digital landscape, key performance indicators, and the ability to propose tracking mechanisms to measure campaign success.
• Exceptional presentation and communication skills.
• Proficiency in measuring campaign performance across various metrics.
• Strong analytical skills and the ability to extract actionable insights from large datasets.
• Ability to thrive under pressure and meet tight deadlines.
• Good communication skills in Thai, with English proficiency.
• Experience in using AI for work is required.

Benefits

• Advanced AI tools for all positions.
• Creative office at Emporium Tower (located at BTS Phrom Phong).
• Competitive Salary.
• Performance Review (2 times per year).
• Annual Performance Bonus.
• Annual Paid Leave.
• Marriage, Compassionate, and Parental Leave.
• Health Insurance.
• Social Security.
• Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD).
• TGIF and other fun events at office.