Commerical Strategic Projects Lead (Shopee)

About the Team

You will serve as the Strategic Projects Lead overseeing the Fulfillment by Shopee (FBS) Seller Workstream—a critical, high-stakes initiative for Shopee aimed at building a long-lasting competitive advantage through fulfillment excellence. This is a commercial leadership role. You won't just advise; you'll own the growth and P&L levers for the FBS program, focusing on maximizing seller adoption, performance, and commercial contribution. Success means delivering strategic insights and leading a team to execute step-change growth.

Responsibilities

• Commercial P&L and Growth Ownership: own the commercial success of the FBS seller base and drive targets for seller acquisition, activation, and performance while managing investment and operational costs.
• Strategic Go-To-Market (GTM) Leadership: define strategy for FBS seller acquisition and adoption, identify high-potential seller segments, craft value propositions, and execute targeted outreach and marketing activities.
• Incentive Mechanism Design & Optimization: lead design and continuous refinement of seller incentives (e.g., subsidies, rebates, visibility boosters) with rigorous ROI analysis.
• Performance Levers and Deep Analysis: identify and pull key performance levers across the seller life-cycle, conduct rigorous quantitative analysis to surface non-obvious insights and inform strategy.
• Executive Alignment & Documentation: act as main point of contact for the seller workstream with senior management and prepare strategic documents, plans, and reports for executive review.
• Team Leadership and Development: directly lead, mentor, and prioritize work for a team of Associates and Senior Associates to foster an analytical, agile, and results-oriented culture.

Qualifications

• Minimum 5 years of working experience in a high-growth environment, preferably within E-commerce, Tech, or Commercial strategy.
• Management Consulting background is highly preferred, with ability to structure ambiguity, synthesize complex information, and drive executive-level recommendations.
• Exceptionally analytical, with deep experience in data analysis, quantitative modeling, and using data to make strategic, commercially sound decisions.
• Proven strategic and creative thinking with ability to identify innovative performance levers.
• Proven track record of leading a team (Associate/Senior Associate level), including prioritization, driving execution, and motivating team members to achieve challenging targets.