Boutique Director ( THAILAND)

About the Role

The Boutique Director is entrusted with comprehensive oversight of the boutique’s operations, ensuring sales, marketing, staff leadership and inventory management reflect sophistication and excellence. This role is pivotal in curating an unparalleled customer experience, safeguarding product quality and driving sales growth to enhance profitability and the brand’s reputation.

Responsibilities

• Guide boutique operations to exceed sales objectives and adapt to market trends
• Regularly update senior management on emerging sales trends and market shifts
• Proactively identify and secure new clientele and business opportunities within Thailand
• Champion consistent and effective use of the Salesforce™ CRM across the sales team
• Provide actionable feedback on retail challenges; ensure adherence to grooming standards, work etiquette and product displays (5S methodology)
• Oversee the full sales ceremony from closing to post-sale processes in alignment with Mouawad service standards and JEM Book
• Gather customer and market insights to inform boutique strategy
• Collaborate with Marketing on activations, events and exhibitions and provide customer feedback for advertising
• Develop, implement and monitor sales targets and forecasts aligned with business goals
• Partner with HR to identify, develop and plan succession for high-performing staff
• Represent the boutique at events and exhibitions to enhance brand visibility
• Monitor profitability, margins and discount schemes to ensure sustained profitability
• Inspire and develop the sales team through mentoring, training and regular meetings
• Utilize sales analytics to assess growth opportunities and monitor performance
• Lead targeted outdoor sales initiatives for high-net-worth clients
• Forge and nurture enduring client relationships with personalized communication
• Manage and coach the team on execution of the sales process and set clear quarterly objectives
• Conduct market and competitor analysis and share insights with management
• Ensure optimal stock levels, manage stock depletion and reconcile daily sales reports
• Maintain and update all legal documents pertinent to boutique operations to ensure regulatory compliance
• Collaborate with merchandising to ensure timely order processing and fulfillment

Qualifications

• Minimum 12 years’ experience within the luxury jewelry sector, with proven track record in retail sales, luxury goods, gemology or jewelry design
• Demonstrable expertise in managing high-performing teams in luxury retail
• Strong understanding of luxury sales dynamics, marketing strategies and customer needs
• In-depth knowledge of jewelry materials, gemstone qualities, craftsmanship and industry trends
• Outstanding customer service skills with ability to build and nurture long-term relationships with discerning clientele
• Strong competencies in budgeting, inventory management and profit optimization
• Exceptional networking skills with suppliers, designers and industry stakeholders