Senior Executive, Consumer Insights

About the Company

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with global reach. NIQ delivers comprehensive consumer insights and advanced analytics across operations in 100+ markets.

Responsibilities

• Lead the design and delivery of qualitative research projects, ensuring methodological rigor and excellence in output.
• Conduct in-depth interviews, focus groups, ethnographies, cultural immersions, and other qualitative techniques.
• Develop research frameworks, discussion guides, and analytic structures grounded in qualitative best practices.
• Synthesize insights into clear, compelling narratives that influence client decision-making.
• Serve as a primary client contact on qualitative engagements, managing relationships and providing consultative partnership.
• Translate consumer insights into strategic recommendations aligned with client priorities and support business development, proposal writing, solution design, and pitching.
• Mentor junior researchers in moderating, analysis, storytelling, and project management.
• Support capability building within the qualitative practice, including training, thought leadership, and best practice development.
• Ensure research outputs meet NIQ quality standards, review and refine reports and presentations, and uphold ethical and methodological standards.
• Collaborate with Sales, Customer Success Consulting & Project Management, Operations and regional qualitative teams to deliver integrated insights solutions and shape offerings for the market.

Qualifications

• Bachelor’s or Master’s degree in Psychology, Sociology, Anthropology, Communications, Marketing, or related fields.
• 3–6 years of experience in qualitative research within an agency, consultancy, or client-side insights team.
• Strong hands-on expertise in moderating, ethnography, cultural insight work, or design thinking.
• Proven ability to translate qualitative insights into meaningful strategic recommendations.
• Experience managing end-to-end qualitative projects, clients, timelines, and budgets.
• Comfortable working in a fast-paced, multimarket, multicultural environment.

Skills

• Strong moderation skills (FGDs, IDIs, ethnography) and deep understanding of qualitative methodologies and cultural insight frameworks.
• Exceptional storytelling, synthesis, and presentation skills to influence client decisions.
• Strategic thinking, project management, multitasking, and high collaboration/stakeholder management abilities.
• Curiosity, empathy, and a passion for understanding consumer behaviour.

Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee Assistance Program (EAP)

Additional Information

• NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process (résumé screening, candidate assessments, interview scheduling, job matching, communication support, and administrative tasks) to improve efficiency and support consistent evaluation. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion; final hiring decisions are made by humans. Candidates can contact local HR for questions or to request accommodations or human review where permitted by law.
• NIQ is committed to fostering an inclusive workplace that reflects the diversity of the communities and markets it serves.