Platform Campaign Senior Manager (Integrated Marketing) - (TikTok Shop, Thailand)

About the Role

The integrated marketing team crafts and executes integrated marketing, communications and campaign strategies for TikTok Shop across SEA. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. In this role you will develop seller packages and business pitch decks, create frameworks for data analysis, extract data, and report findings using suitable visualization tools.

Responsibilities

• Plan and lead platform campaign strategies, including Double Digit and Payday Sales, to achieve key business goals (platform GMV, buyer growth, and budget efficiency).
• Develop and manage campaign budgets, ensuring allocations are aligned with business priorities and targets.
• Analyze market trends and competitor campaigns to identify growth opportunities and continuously improve campaign mechanics and value propositions.
• Track campaign OKRs, budget utilization, and P&L and turn insights into clear, actionable plans for continuous improvement.
• Identify and address performance gaps proactively, collaborating with stakeholders to make necessary adjustments.
• Collaborate with Category Marketing, Platform Operations, Creator Management, and other business teams to leverage resources and insights for stronger campaign planning and strategy.
• Provide regular updates to key stakeholders, including campaign performance, budget forecasts, learnings, and action plans.
• Manage and guide the team for end-to-end execution of campaign initiatives, including promotion planning, subsidy management, seller and creator supply planning, and visibility management.
• Lead and mentor campaign team members, set clear goals and priorities, provide regular feedback, and foster a culture of ownership, curiosity, and continuous learning.

Qualifications

• Bachelor's degree in Business, Economics, Marketing, or a related field.
• 5 years+ of work experience with a focus on campaign management and e-commerce business.
• High level proficiency in English and Thai to communicate with cross-functional stakeholders.
• Proficiency in analyzing and managing complex data sets using Excel and suitable visualization tools.
• Excellent leadership, project management, and stakeholder management skills.
• Master's degree is a plus.

About the Company

TikTok is a leading destination for short-form mobile video and operates TikTok Shop to enable commerce within the platform.