Analyst/Senior Analyst, Customer Marketing (Marketing Analytics, Bangkok Based, Relocation provided)

About the Company

At Agoda, we bridge the world through travel. Founded in 2005 and now part of Booking Holdings, Agoda connects people to destinations and experiences with deals across millions of hotels, holiday properties, flights and experiences worldwide. Data and technology are at the heart of our culture, fueling curiosity and innovation.

About the Role

The Marketing team at Agoda is highly data-driven and focused on developing at-scale, measurable marketing programs to improve customer lifetime value. The team combines analysts, marketing strategists and data scientists to deliver insights and run experiments across marketing channels. Multiple analyst roles exist across different channels; scope varies by channel.

Responsibilities

• Experimentation and campaign optimisation: design and run experiments on ads/campaign structures, bidding and pricing strategies across partners (Google, Bing, Tripadvisor, Trivago, etc.) and roll out changes from successful tests.
• Modelling: analyse large volumes of experimental and behavioural data, develop predictive models (e.g., measuring impact of TV campaigns or demand elasticity from pricing optimisation) and liaise with product teams on implementation roadmaps.
• Reporting, analysis and insights: build dashboards to track performance, derive insights, identify growth levers and communicate recommendations to stakeholders via presentations.

Qualifications

• Bachelor’s degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, business or science).
• 2+ years experience in data analysis from top-tier consulting, investment banking, private equity, strategy/business roles or a fast-growing global tech company.
• Experience with one or more data analysis packages or databases (e.g., SAS, R, SPSS, Python, VBA, SQL) and visualization tools (e.g., Tableau, Power BI).
• Excellent verbal and written communication skills in English.
• Ability to move quickly and make evidence-based decisions, strong ownership, excellent organisational skills, attention to detail and ability to work independently.

• Experience in digital marketing or e-commerce.
• Experience with A/B testing and testing metrics.
• Strong presentation and negotiation skills and the ability to collaborate effectively across teams.

Additional Information

Agoda is an equal opportunity employer and recruits based on merit and qualifications. We are committed to diversity and inclusion.