Content Growth Operations Specialist- Thai

About the Role

Futu Holdings Limited — Content Growth Operations Specialist (Thai)

Responsibilities

• Develop and execute user growth strategies; responsible for optimizing the complete funnel from content exposure and user reach to transaction conversion.
• Continuously improve conversion rates at each stage through scientific methods such as A/B testing and data tracking, and be accountable for final transaction results.
• Plan high-conversion marketing campaigns aligned with financial market hotspots (earnings season, Fed interest rate meetings, key economic data releases, etc.).
• Design differentiated operational strategies based on user lifecycle management (new, growing, mature, and dormant users) to effectively activate trading intent.
• Package and highlight product advantages tailored to different market conditions (e.g., options, IPOs, specific asset classes), and translate them into concrete marketing plans.
• Be familiar with target customer profiles, pain points, and demands; leverage data analysis to deconstruct user behavior paths and iterate growth strategies; continuously optimize operational content, methods, and penetration scenarios.
• Coordinate with headquarters R&D, design, and user research teams to ensure growth strategies are highly aligned with product features and market demands.

Qualifications

• 3+ years of experience in internet user growth or product operations.
• Experience in the securities or fintech industry is preferred.
• Possess an internet growth mindset with strong ability to drive decisions through data analysis.
• Excellent copywriting and planning skills; capable of independently creating and packaging high-conversion marketing content.
• Outstanding cross-team collaboration skills; adept at mobilizing multi-party resources to drive project execution.
• Language Requirements: Native Thai speaker; fluent in English (listening, speaking, reading, and writing); Chinese proficiency is a plus.
• Education Requirements: Bachelor's degree or above; majors in Finance, Economics, Marketing, or related fields preferred.
• Experience in US stock investing/trading is a plus.