Division Manager - O2O Campaign and Trade Plan

About the Role

Lead full-year Online and OMNI Campaign & Trade Plan for Lotus's App and O2O business, driving sales, traffic, acquisition, retention and basket growth through promotion mechanics, CRM and cross-functional collaboration.

Responsibilities

• Lead end-to-end campaign and trade planning including pricing, promotion mechanics, vouchers, coupons and CRM activities.
• Develop campaign strategies to drive sales, traffic, acquisition, retention and basket growth.
• Translate trade marketing and campaign briefs into actionable execution plans and communicate with platform operations for execution.
• Delegate execution to team members while ensuring timelines, quality and business impact; lead and develop team capability, governance and execution standards.
• Release promotional updates for coupon mechanics, barcodes and related campaign details.
• Develop new promotion features and app functionalities to improve customer experience and campaign performance.
• Monitor campaign performance through ROAS, sales uplift, conversion and customer insights; lead post-mortem analysis and translate findings into improvement plans.
• Collaborate with Commercial, Marketing, Operations, Product, CRM, Finance and Store teams; handle escalated complaint cases from CS and ad-hoc urgent requests across channels (Email, LINE, Microsoft Teams).

Qualifications

• Experience in campaign and trade marketing within e-commerce and OMNI channels; commercial experience in e-commerce preferred.
• Experience managing key accounts from marketplaces is a plus.
• Strong analytical and logical thinking with proficiency in Power BI and Excel; data-driven planning and experience evaluating ROAS and campaign performance.
• Project management, time management and ability to prioritise in a dynamic, fast-paced environment and handle pressure and challenging targets.
• Strong leadership, stakeholder management, communication and presentation skills.
• Retail, FMCG or e-commerce industry experience preferred.

About the Company

CP AXTRA | Lotus's — Nawamin Office: Buengkum, Bangkok 10230, Thailand